Honestly Kind Baby is 
is an online destination for the best in organic, natural, non-toxic, and cruelty-free skincare and wellness products for baby and mommy.
A family brand of Cloud & Body Organic SEA, we work exclusively with brands committed to using safe, high-quality and ethically sourced ingredients for all body & beauty products that are tested on our team. Empowered by women for all.
HKB Certified Clean


Our Ethos 

We believe in fostering curiosity and reverence for nature’s biodiversity, employing a scientific and holistic approach to the brands we work with. With a bold focus on honesty, kindness and the beauty of all that we embrace, while rooted in unwavering solidity to efficacy, integrity and sustainability.  


Our Roots

Like the interweaving pathways of tree roots, we are connected with profound admiration for creators, thinkers, aspirers, bio alchemists, olfactory artists, distillers, nature’s explorers, aromatherapists, healers, and educators who constantly strives to create biodiversity in how body and skin care are perceived.

The Honestly Kind Baby Team is proudly Johorean.


Our / HKB Wisdom + Science 

Honestly Kind Baby represents a synergy of ancient wisdom, traditions and modernity in beauty. A sensorial sharing of botany, alchemy, culture, art, science, and mother nature. We’re here to be a wise whisper in your ear that encourages you to create a better tomorrow and guide you through the way of skin and body care for babies and children. 


Our HKB Parent Team Says/More Ways 

Having the support of multi-generational families coming together as a community, serving up honest and trusted advice, and sharing that empowers all parents to care for their kids with confidence.  


Bespoken Global Family 

Honestly Kind Beauty opens up as a pathway to bridge a global family of affluent bio, organic, and natural brands worldwide right to your doorstep. 


“Consultancy, design and production for bespoke baby goods for ultra luxury hotels, resorts and palaces - befitting for the most sophisticated little travellers.”

Guest-Experience Consultancy

A strong understanding of the increasingly high standards of how babies and children are taken care of as little well-traveled guests. With the fabric of love woven into details and our knowledge as parents, we conduct thorough analysis of a hotel’s offerings while providing in-depth feedback on both the tangible and intangible ways in which the property can enhance their little guests' experiences.